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We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

So About Those Delicious Bookmarks

Perhaps some of you may be thinking "Why did Lee make such a big deal about adding del.icio.us bookmarks to his RSS feed and then stop bookmarking completely?"

The answer is that I've been scared to. At some point a few weeks ago, Feedburner's Linksplicer (the tool that adds the bookmarks to the RSS feed) added some goofy characters to the feed and made it invalid - broken in a minor way.

If finally got this fixed (thanks to Feedburner's responsive support folks) and now I'm a little gun-shy. The bookmarked items will come back soon, I just want to make sure my feed stays valid along the way. We all need more validation, right?