It was one year ago that I won my first contest as a writer. The challenge was to create the "perfect corporate weblog elevator pitch". It was put on by the folks at Weblogs Inc. via the Social Software Weblog and Judith Meskill.
At the very least, I hope the little contest preserves a look at what people thought was an accurate summary of how blogs could be used inside a corporation. One day, people may say "that was sooo 2004". For now though, I still stand beind the pitch 100%.
Here it is:
First, think about the value of the Wall Street Journal to business leaders. The value it provides is context â€??? the Journal allows readers to see themselves in the context of the financial world each day, which enables more informed decision making.
With this in mind, think about your company as a microcosm of the financial world. Can your employees see themselves in the context of the whole company? Would more informed decisions be made if employees and leaders had access to internal news sources?
Weblogs serve this need. By making internal websites simple to update, weblogs allow individuals and teams to maintain online journals that chronicle projects inside the company. These professional journals make it easy to produce and access internal news, providing context to the company â€??? context that can profoundly affect decision making. In this way, weblogs allow employees and leaders to make more informed decisions through increasing their awareness of internal news and events.