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We can help you become an explanation specialist.

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Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

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This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

We're a Webby Award Honoree for Best Writing, Online Video

This morning we learned that we're an official Webby Award Honoree in the category of Best Writing, Online Film and Video! Woohoo!

But what does that mean?  Here's what it says on the Webby Award website:

As a result of the exceptional quality of submissions this year, the Academy has chosen to recognize work exhibiting remarkable achievement that was not selected as a Nominee. Out of the nearly 10,000 entries submitted to the 13th Annual Webby Awards, less than 15% are awarded the status of Official Honorees. 

So, we made the short-list, but were not selected for a nomination.  We're completely excited to be an honoree and congratulate the nominees and look forward to seeing who takes the prize. 

Last year we were an honoree in the category of Technology, Online Film and Video.