What We Do:

We can help you become an explanation specialist.

Common Craft Membership

Start your life as an explainer with Common Craft Membership. Prices start at just $49 per year. It provides:


Make your presentation or video remarkable with 800+ digital images in Common Craft Style, plus Know-How resources for using them.

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Ready-made Videos:

Educate others with 50+ ready-made video explanations that you can embed on your website or download for offline use.

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We Wrote the Book on Explanation

The Art of Explanation

A book by Lee LeFever

The Art of Explanation will help you become an explainer.

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Need a Video for Your Product?

The Explainer Network

Our network of custom video producers can create short, animated videos that make your product or service easier to understand.

Find a Producer

This blog is where we announce new videos & talk about the power of explanation & the change it can create. 

Meet Splainers - The Newest Member of Our Explainer Network

I recently wrote about a project called the Common Craft Explainer Network.  The big idea is to help connect prospects looking for custom explanatory videos with talented producers.

I'm excited to report that we now have 4 members of the Explainer Network. Our newest member is Splainers - a small company from Issaquah, WA just around the corner from Seattle that specializes in simple presentations that use 3D modeling.  Splainers joins great group of talented producers who not only make awesome videos, but work together to create visibility and demand for explanation as skill and craft.

Splainers Banner by you.


You can find listings for Splainers and all members on the Explainer Network.