Common Craft in Inc. Magazine

A few months back April Joyner of Inc. Magazine contacted me to talk about the growth of videos as a sales tool.  I wasn't really sure what the article's angle, but spoke from our experience in working with clients on videos that explain their products.  The article is now online and in the print magazine.

My big points came out (mostly accurately) as:

• It's not about how something works, it's why anyone should care about
• The script is really important, write it first
• Keep it short

The article also profiles the video experiences of iPhone app company Smule, Kiva Systems and has a mention of our friends at Wistia.  Check it out.

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Common Craft in Newsweek

There a nice little blurb about Common Craft by Nick Summers in the June 1 edition of Newsweek - it's the one with Iranian President Mahmoud Ahmedinejad on the cover.

It's so exciting to see my hand in mainstream media. :) Read the article here.

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"Bludgeoned into Submission" with a "Jumbled Assault"

Andrew Pegler, plain English writer and editor, is frustrated by the language that dominates business and law. In "Join Winnie's War and Mind Your Language" he has harsh words for what passes as communcation these days:

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