15 Lessons Learned in 2007

What a year.  I can say with ultimate confidence that we never would have guessed, one year ago, that 2007 would be so transformative for Common Craft. Here are some things we learned:

    OUR WORK 

Video works. Text, graphics, audio, they all have a place.  But video is a different animal.  Nothing engages people like the dynamics of a video.  Ever read about a car chase? It's not as fun.

Home for the Holidays (and an off-topic interview)

First, we want to wish you and yours good cheer and positive vibes for the Holidays.  It's been an exciting year for us at Common Craft and it couldn't have happened without you.  Your links, your blog entries, your emails to friends all put a spotlight on our work that wouldn't have happened otherwise.  Maybe there is something to this social media thing after all. J

Between now and the New Year, we'll be with families on separate coasts and generally unavailable. 

Learning The Independent Lifestyle

I always wanted to be independent - I never, not once in my life, had the goal of working for someone else.  It's not in my genes.  In 2003 I founded Common Craft and in January of 2007 Sachi joined the company.  Since then, Sachi has been the real force driving our goal of having a truly independent lifestyle.

And it is ALL about lifestyle.  As I've written before, we make our lifestyle a huge priority.  Why choose to be independent if you can't create a job and schedule that works for you?  We've been trying to figure out what this means and I have a couple of examples.