New Social Media eBook - And a Funny Blogger Outreach Video
By leelefever on December 10, 2007 - 7:46pm.
Wouldn't it be nice if every author actually lived in the world that they wrote about? It's one thing to be an observer, but yet another to be a resident. That's why it's my pleasure to point you to a new ebook by Darren Barefoot and Julie Szabo of Capulet Communications.
View With Comments On To Bluer Oceans
By leelefever on September 10, 2007 - 6:49pm.
The transition is complete. Common Craft has become a different company and our first products are coming out in the next two weeks.
A Bit of Background:
In 2003, I started Common Craft to focus on online communities. After being a professional online community manager for a few years (1999-2003) Common Craft gave me a chance to be a consultant for the first time. I loved it - I had a cozy little niche that enabled me to work on fun and interesting projects, like the March of Dimes - Share Your Story community. Even then, part of my services included plain English explanations.
View With Comments To Be Rather Than to Seem
By leelefever on May 25, 2007 - 10:36am.
I'm originally from North Carolina and I once learned that our state motto is "Esse Quam Videri" which translates to "To Be Rather Than To Seem"
If you ask me, this should be the motto for businesses (and individuals) who are trying to adapt to the new world of community, marketing and advertising on the web. The days of "seeming" are over and success in the future is all about "being". Really, there is no choice - the customer now decides what is real.
To Be Rather Than To Seem - it makes sense to me.
View With Comments Building and Spending Buzz Capital
By leelefever on September 16, 2005 - 9:54am.
As I’ve been hinting, I’m getting really close to revealing something new that I’m very excited about. Quite honestly, I’m hoping to build some buzz, as I’ll be looking for people to participate (it's free). In planning for buzz, I like to look at it in terms of something I call “Buzz Capital”.
Like most types of capital, buzz capital is something you build up and then spend. The goal is to spend it at the most opportune moment, thus increasing the returns on the buzz. I'd say that Apple is a perfect example of good buzz capital management.
View With Comments The Times They Are A'Changin
By leelefever on September 14, 2005 - 6:43pm.
I've been planning something since January of this year and I'm really excited that it's about to come to fruition. In fact, I can barely contain myself. I'm going to be evasive for now, but it's something that represents the biggest adventure of my life so far, personally and professionally.
In a week or two, I'll start talking specifics and my goal in writing this is to fire off a warning shot to say that things are changing here at Common Craft headquarters. In fact, I think it's safe to say that this blog has a little over 2 months before it goes into hibernation.
The key point for now is that I want you to stay tuned because I'm about to have a whole lot of new things to talk about. It'll be fun, I promise. :)
View With Comments Loud vs. Soft Intranet Promotion
By leelefever on June 26, 2004 - 2:25pm.
Marketing and Promoting Your Intranet
I think James at Column Two was right to quote this as a teaser for this article:
View With Comments 10 Product Adoption Lessons from Big Churches
By leelefever on June 9, 2004 - 8:06am.
Scobleizer: Ten evangelism and IT lessons from one of America's biggest churches
Scoble talks to the CTO and Internet tech manager of one of the largest churches in the US about how they've got so big, so fast.
I think Scoble does a good job of learning about their strategies and distilling them into 10 non-religious lessons that can be applied very widely:
Lesson one: make it easy for everyone to learn about you -- on their terms.
Lesson two: make it easy to experience your product's special attributes.
Lesson three: to get word-of-mouth advertising you need to be remarkable.
View With Comments Marketing Profs: How to Manage Your Corporate Reputation Online
By leelefever on March 25, 2004 - 1:45pm.
How to Manage Your Corporate Reputation Online
View With Comments The Yellow Brick Road to Loyalty
By leelefever on September 18, 2003 - 8:34am.
Follow the Yellow Brick Road to Loyalty
This Marketing Profs article is entertaining and makes some good points. It makes clear something that I believe- that traditional marketing is dying.
View With Comments My Kind of Press Release: Up2Speed.com
By leelefever on July 3, 2003 - 5:26pm.
As I posted before, Andy Bourland is starting a new company called Up2Speed.com. I really like this press release regarding the launch of the new company- it's fun and has a ton of personality. I'm looking forward to seeing more interesting and cool stuff from these folks.
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